Sierra Cotton

Growth Strategy Intensive

2–3 weeks · $3,000–$4,500

A focused strategy sprint if you need clarity on direction, priorities, and tradeoffs before investing in time and resources for execution.

This is strategic thinking and decision support, not execution. The outcome is clarity, alignment, and a shared understanding of where to invest energy next.

Growth Systems Intensive

2–3 weeks · $4,000–$6,000

A structured diagnosis of your current go-to-market and commercial systems and operations and how they actually function across marketing, sales, and customer operations.

This shows what’s broken, why it’s happening, and what needs to change, but does not design the full future-state system.

Strategy + Systems Intensive Package

4–5 weeks · $6,500–$9,500

A combined engagement for teams who need both direction and diagnosis.

This is ideal if:

• You’re unsure where your challenges are
• You’re in a new phase, pivot, or transition
• You want decisions grounded in real operational reality

This package ensures your strategy and systems are grounded and that you’re not fixing the wrong problems.

Systems Architecture Sprint

4–6 weeks · $7,500–$12,000

A deep design engagement where I define exactly how your future-state system should work.

Includes:

• Future-state go-to-market system diagrams
• Tool and data-flow architecture
• SOP library (launches, approvals, reporting, subscriptions, CRM handoffs)
• Dashboard frameworks and KPI definitions
• Implementation-ready documentation for internal teams or agencies

This is design and documentation, not execution. My role is to define the system, not to build or manage it.

Implementation Oversight Window (Optional Add-On)

30 or 60 days · $1,500–$4,000

A short, structured period to ensure your team implements the system correctly.

Format:

• Asynchronous-first (email + shared docs)
• 3 total calls: kickoff, midpoint, close-out (30–60 minutes each)

Includes:

• Review of implemented changes
• Written feedback and corrections
• Gap and risk identification
• Roadmap refinement as needed

This is validation and guidance, not building or configuring.

Popular Training Topics

• Asana for Go-To-Market Teams
  Structuring projects, ownership, and workflows so work actually moves.
• Creative & Compliance Approvals with PageProof
  Designing approval flows that reduce friction and bottlenecks.
• Content Marketing Architecture
  How to structure content systems that support growth without content chaos.
• Leadership Dashboards & KPI Design
  How to define, read, and use metrics leadership can trust.

Training Formats

Live Session (60–90 minutes)
A structured, discussion-based training tailored to the topic selected.

Async Session (45-60 minutes)
A structured, recording-based training tailored to the topic selected.

Training includes items such as:

• Written SOP or framework
• Tips and tricks documentation
• Recorded walkthrough
• Optional 30-minute Q&A

Live Pricing: $1,000–$1,750 per session:

Async Pricing: $750–$1,250 per module

Async packages are recommended for teams who prefer documentation-first learning and minimal meetings.

Training Bundles

3-Module Training Bundle
$2,500–$3,250

Bundles are designed for teams looking to improve multiple adjacent areas without moving into a full strategy or audit engagement.